Development & Implementation of Communications Strategy

Whether you are starting or are implementing a project/research/activity or are in the final phase of sharing your success stories or results; we develop for you a communications strategy to guide and set the tone and direction to ensure that all your communication activities, products and materials work in harmony to achieve the desired change.

The strategy gives clarity on who your target audience is/who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it. Working with us ensures that the right people hear your message in a way that you want them to hear it.

So what does our implementation process entail? We use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable behaviour change with a written plan detailing how a strategy will reach its vision, given the current situation after assessing elements such as the current situation; audience segmentation; program theory; communication objectives; approaches for achieving the objectives; positioning for the desired change; benefits and messages to encourage the desired change; communication channels to disseminate messages; implementation plan; monitoring and evaluation plan and budgets.

If you already have a communications strategy, we can help you with its implementation to achieve your desired objectives. The implementation process includes related training as well as monitoring and eveluation to ensure that the strategy remains focused on your objectives.